Day 1: Thursday, 20 January 2011

9:40-10:20 Framework

Paul Reiter Executive Director, International Water Association (IWA)
　　“Tap Water Drinking Promotion – Challenges and Opportunities”

10:40-12:00 Keynote Speech

Satoshi Takizawa Professor, University of Tokyo (Workshop Chair)
　　 “Promotion of Tap Water for Drinking: A Japanese Perspective”

Brita Forssberg Chair, IWA Specialist Group on Marketing and Communications
Secretary, IWA Sweden National Committee
　　 “Communications as a Tool for Successful Water Management”

13:20-16:40 Case Studies

Kevin Young Managing Director, Hunter Water, AUSTRALIA
　　“Drinking Water from The Tap”

Greg Kail Director of Communications, American Water Works Association, USA
　　“Communicating What “Only Tap Water Delivers””

Bruno Nguyen Operations Manager, Eau de Paris, FRANCE
　　“Tap Water Promotion in Paris”

Walter Kling Vice President, IWA
Deputy Managing Director, Vienna Water Works, AUSTRIA
　　“Water Promotion in Vienna, How to Create a Brand for Drinking Water”

Nguyen Thi Thanh Nhi Management Water Quality, Thua Thien Hue Construction
and Water Supply State One Member Co. Ltd., VIETNAM
　　“HUEWACO - Typical Case: Implementing WSP in VIETNAM”

Masakazu Yoshikawa Manager, Yokohama Water Promotion Div., YWWB, JAPAN
　　“Yokohama Waterworks: Promotion of Tap Water Drinking and Public Relation Practice”

Day 2: Friday, 21 January 2011

9:30-10:10 Worldwide Trend

Walter Kling Vice President, IWA
Deputy Managing Director, Vienna Water Works, AUSTRIA
　　“Public Relation Practices -Worldwide Trends”

Ryan Yuen Director, East Asia & Pacific Office, IWA, SINGAPORE
　　“Water Safety Plans – An Effective Risk-based Management Tool for Managing Drinking Water Supplies”

10:10-11:15 National/ Association’s Activities

Tom Mollenkopf Chief Executive, Australia Water Association
　　“Communicating with Customers and the Community – Experiences from Australia”

Yoshihiko Misono Executive Director, JWWA
　　“Japan’s Activities for Tap Water Promotion”

George Madhavan Director, 3P Network, PUB, Singapore’s National Water Agency
　　“Beyond Tap Water – Gaining Public Acceptance for NEWater-”

11:40-12:20 International Cooperation / Water Safety Plan

Bruno Nguyen Operations Manager, Eau de Paris, FRANCE
　　“Water Cooperation in France and in Paris”

Hisashi Taira Manager, Project Development Div., YWWB, JAPAN
　　“Cooperation of Yokohama Waterworks Bureau for Thua Thien Hue Province, Vietnam”

Virgilio C. Rivera, Jr. Director, Regulations and Corporate Development Group
Manila Water Company, Inc., PHILIPPINES
　　“Public Education, Marketing and Promotion of Tap Water Consumption: Manila Water”

13:30-15:20 Panel Discussion

<Approach of Public Relations for Tap Water Promotion I (13:30-14:20)>

Satoshi Takizawa Professor, University of Tokyo (Workshop Chair)
Walter Kling Vice President, IWA
Deputy Managing Director, Vienna Water Works, AUSTRIA
Tom Mollenkopf Chief Executive, Australia Water Association
Masakazu Yoshikawa Manager, Yokohama Water Promotion Div., YWWB, JAPAN
Yoshihiko Misono Executive Director, JWWA
Brita Forssberg Chair, IWA Specialist Group on Marketing and Communications
Secretary, IWA Sweden National Committee
Greg Kail Director of Communications, American Water Works Association, USA

< Approach of Public Relations for Tap Water Promotion II (14:40-15:20)>

Satoshi Takizawa Professor, University of Tokyo (Workshop Chair)
Kevin Young Managing Director, Hunter Water, AUSTRALIA
Bruno Nguyen Operations Manager, Eau de Paris, FRANCE
Hisashi Taira Manager, Project Development Div., YWWB, JAPAN
Virgilio C. Rivera, Jr. Director, Regulations and Corporate Development Group
Manila Water Company, Inc., PHILIPPINES
George Madhavan Director, 3P Network, PUB, Singapore’s National Water Agency
Nguyen Thi Thanh Nhi Management Water Quality, Thua Thien Hue Construction
and Water Supply State One Member Co. Ltd., VIETNAM

15:20-15:30 Summarizations by Chair

Satoshi Takizawa Professor, University of Tokyo (Workshop Chair)
　　“Summarizations”